Why hotels let their investments rely on TV screens
Your hotel has been carefully designed.
So why are your screens left to chance?
************(The image above is shocking, and everyone deserves a right to life. We all need to see the harms being done all over the world, and Europe is the largest donor continent in the world, let’s keep it that way, but there’s a tricky step for a hospitality business, that is that you cannot lecture people on their charitable spending.)
A 4★ or 5★ hotel spends millions creating the right environment for its guests.
The lighting.
The furniture.
The artwork.
The scent.
The service.
Then, somewhere in the lobby, bar, restaurant or lounge, there’s a huge screen showing something that has absolutely nothing to do with the atmosphere you’ve spent so much money creating.
Sky Sports. News. Television. Their Advertising. Not yours.
Or worse…
Nothing at all.
Your screens are part of the environment.
They should be curated like everything else.
THE SCREEN IS NOT A PROBLEM, EVERYONE IS SCREEN ADDICTED.
What you put on that screen is very important.
A screen can be one of the most powerful elements in a hotel environment.
It can add energy to a bar.
Create atmosphere in a lounge.
Bring movement to a restaurant.
Make a quiet lobby feel alive.
Or simply give guests something beautiful to look at.
But only if somebody is actually thinking about what should be on it.
That’s what VideoForBars does.
CURATED VISUAL ENTERTAINMENT FOR HOTELS
VideoForBars creates and manages professionally curated music video programming for hospitality environments.
Not a television channel.
Not a random playlist.
Not an unattended screen.
A visual environment designed around your hotel.
Programming can change according to:
TIME OF DAY
Breakfast → Daytime → Aperitivo → Dinner → Late Night
LOCATION
Lobby → Bar → Restaurant → Lounge → Pool
OCCASION
Everyday programming → Events → Private functions → Special occasions
YOUR GUESTS
Because what works at 9am shouldn’t necessarily be playing at 9pm.
STOP LETTING THE BROADCASTER DESIGN YOUR HOTEL
There is nothing wrong with showing live sport when your guests actually want it.
But a hotel screen shouldn’t automatically become a sports screen simply because that’s what happens to be available.
And it shouldn’t spend the rest of the day broadcasting news, television or advertising simply because somebody has to put something on.
Your hotel has its own identity. We represent your Identity. We specialise in doing exactly that.
Your screens should have one too.
FROM BREAKFAST TO LATE NIGHT
Imagine your screens changing with the hotel rather than simply staying switched on.
BREAKFAST
Relaxed, sophisticated visual content that complements the morning environment.
DAYTIME
Contemporary music and imagery providing subtle movement without dominating the room.
APERITIVO
More energy. More colour. A visual signal that the hotel is moving into the evening.
DINNER
Sophisticated programming designed to complement food, conversation and atmosphere.
LATE NIGHT
A completely different visual environment for guests who are still drinking, eating and socialising.
One hotel. One identity. A screen experience that changes with it.
YOUR BRAND. YOUR ENVIRONMENT. YOUR SCREENS.
VideoForBars can incorporate your hotel’s identity into the visual experience.
Your logo.
Your colours.
Your atmosphere.
Your venues.
Your events.
Your promotions.
Your commercial partners.
The screen becomes another part of the hotel’s communication and experience — rather than an unwanted black rectangle on the wall.
IT’S NOT DIGITAL SIGNAGE.
AND IT’S NOT TELEVISION.
Traditional digital signage is designed to communicate information.
Television is designed to broadcast programmes.
VideoForBars is designed to create atmosphere.
That distinction matters.
Because guests don’t necessarily want another information screen.
Sometimes they simply want to feel good in the room they’re sitting in.
THE QUESTION EVERY HOTEL SHOULD ASK
WHO IS CURATING YOUR SCREENS?
If the answer is:
“Sky.”
“The TV company.”
“Whatever is on.”
“The staff put something on.”
“Nobody.”
The screens aren’t being curated.
They’re just there.
That’s a missed opportunity.
MAKE YOUR SCREENS PART OF THE EXPERIENCE.
VideoForBars provides professionally curated visual entertainment for hotels, bars, restaurants and hospitality environments.
We can help you turn screens from background hardware into part of the atmosphere your guests actually experience.